Award winning British brand Childs Farm was the brain child of mother of two, Joanna Jensen.
Having struggled to find baby & child toiletry products to deal with her daughters' fine hair and sensitive skin, Joanna joined forces with respected UK manufacturer Medichem to make her own.
Her criteria has always been for as many naturally derived ingredients as possible that can do the jobs of cleaning and detangling effectively, for organic essential oils that are suitable for young skin and hair, and packaging that reflects everything that Joanna holds most dear - her children, pets and animals and of course, the great British country-side all thrown together in quirky and madcap situations by children's illustrator, Emma McCall.
Through clinical trials, the products have proven to be suitable for even the most sensitive skin including skin prone to eczema, and are even mild enough for newborns. Every product has been dermatologically tested and approved, and paediatrician approved. And, in a recent user trial of 101 babies with eczema, 98% of their parents said they would recommend our range to other parents of children with sensitive skin.
With 1 in 5 kids under 5 in the UK suffering from eczema, we are the first range of products that can make bath time fun for everyone - even those with poorly skin.